sikka.ai Videos
Project Overview
As part of a strategic push to enhance sikka.ai's marketing initiatives from the fiscal year of 2021, my role centered on producing a diverse array of video content that showcased the breadth of products and services offered by the company. This included crafting engaging videos for webinars and events, developing dynamic motion graphics, and creating various video-on-demand (VOD) content to cater to a wider audience. My work played a crucial role in visually communicating the value and capabilities of sikka.ai's offerings, thereby aiding in the effective transmission of the brand's message to potential clients and stakeholders. The diversity and quality of these video productions not only supported marketing campaigns but also significantly contributed to building a stronger, more visually appealing brand presence online.
Project Execution
To ensure these videos fulfill the strategic push I had in mind for sikka.ai, I wanted to adhere to the four following points:
- Develop Diverse Video Content: Focus on creating a wide range of high-quality video materials, including product demonstrations, webinar recordings, and event coverage, to showcase the versatility and strengths of sikka.ai's offerings.
- Enhance Brand Visibility: Utilize motion graphics and other visual storytelling techniques to elevate sikka.ai's brand presence, making it more engaging and recognizable to both current and potential clients.
- Engage Target Audience: Strategically design video-on-demand content that is not only informative but also captivating to the target audience, ensuring it resonates well and encourages further engagement with the brand.
- Collaborate and Innovate: Work closely with the marketing team and other stakeholders to continuously innovate and refine video content strategies, ensuring alignment with evolving market trends and company goals.
These videos are then uploaded and shared via an enterprise account with Vimeo.
Designs
Utilizing Premiere Pro and After Effects on average, the videos produced for sikka.ai reflect the brand purples and yellows prominent throughout the company's website, collateral, and marketing materials with the videos no exception. With specific cases, the use of Canva is also a factor on producing videos especially when these videos are of higher priority and urgency over other related videos. Within the process of video production and editing, a variety of topics are established like a product overview, highlights of an event, factoid or informational content, and so on.
Results